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Coors Seltzer Call To Inaction
Campaign Website
The most unlikely eco hero? Millennials.
Turns out, doing less actually does more for the planet. When we take inspiration from the 'laziest' generation, the amount of water we can save really adds up.
To show how Coors Seltzer and Change The Course are helping preserve Canada's waterways, we created an integrated campaign shoving millennial inaction as the solution, in the spotlight.
Campaign website: https://www.coorsseltzer.ca/en-CA/calltoinaction
AGENCY: Citizen Relations




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