Cheetos Ketchup 'n Mac

Turns out, Cheetos make Mac 'n Cheese. And Canadians love to add ketchup onto this cheesy comfort food (yes, weird).

So to launch Cheetos new Mac 'n Cheese with ketchup already stirred IN, we played a sneaky little April Fool's Day prank on them. We made Ketchup, with little pieces of mac in it.

Afterwards, we splashed our mesaging all across central Toronto letting people in on the joke, and that yes, Cheetos has a Mac 'n Cheese.

And to take it that one step further, we drove to the new Kraft headquarters and trolledt hem with digital billboards outside.

You're welcome Canada.

AGENCY: Citizen Relations