PRCA UK Young Lions

Prior to the global competition at Cannes, we won the UK PR Young Lion for our work on Chester Zoo.

The zoo had been struggling with the impact of the pandemic, and with their 100th birthday just around the corner they had a budget of £1K and a big ambition, to get themselves splashed across every major national newspaper.

We thought- is there a more British way to say happy birthday than to raise a glass? And what if we could raise a glass with the help of the zoo's oldest residents, the elephants?

And so, Get Trunk- a beer fertilised with their elephants piss was born.

ART DIRECTOR: Elle Bellwood